Television.
By utilizing innovatv.com's expertise for re-purposing existing video assets for mid- and broadband distribution, Twentieth Television is able to promote its programs by offering a branded, on-demand viewing format that integrates the rich information resources on the Web with its powerful video medium. This groundbreaking on-demand format, also known as an interactive video magazine(TM), or iMag(TM), "wraps" synchronized information and Web
links around high-quality video. Now broadband customers throughout the innovatv.com distribution network can access a series of iMags unlocking the tremendous value of Twentieth Television's extensive content library.
"As usage of the Internet increases, we realize that the demand for high-speed Internet access will correspond with this increase," said Rick Jacobson, president and COO of Twentieth Television. "innovatv.com's iMag furthers our reach to the growing number of high-speed access/broadband subscribers and allows us to promote Divorce Court and other programming in a new and exciting way."
innovatv.com's distribution channel consists of a growing network of leading broadband service providers throughout the U.S. and abroad. innovatv.com's unique iMag format will feature promotional excerpts from some of Twentieth Television's programs, such as "Divorce Court," the number-one new first-run program, and be strategically delivered via innovatv.com's
nationwide network of locally-placed servers. Because innovatv.com's partner content is delivered as close to the viewer's home or office as possible, it ensures that the highest quality video experience is maintained.
"We are very pleased to be working with Twentieth Television as they distribute some of the top programs in television today," said John MacDonald, President & CEO of innovatv.com. "Together with Twentieth we will lead the development of the emerging broadband space with truly convergent program offerings which will help strengthen the bonds between programs and their audiences."
About Twentieth Television
A unit of Fox Television, Twentieth Television produces and distributes programming and distributes feature film packages for the domestic syndication and cable marketplace. Twentieth brings a wide variety of product to the marketplace including the smash off-network sitcom "The Simpsons" and the precedent setting licensing of the ground-breaking dramas "NYPD Blue" and "The X-Files" to basic cable with weekend runs in syndication. Twentieth promises
to solidify its distinction as the premier supplier of off-network product with such popular shows as "King of the Hill," "Ally McBeal," "Dharma & Greg" and "The Practice." Twentieth is also at the forefront of first-run syndication production with "Divorce Court" and its eagerly-anticipated new offering "Power of Attorney," among others.
Founded in 1997, innovatv.com provides the necessary technology and services to transform video into interactive content for broadband distribution. It is the only company in the broadband arena to offer a complete, end-to-end technical, creative and distribution solution for content providers who wish to deliver their video over broadband networks.
innovatv.com is aligned with national, local and independent content producers as well as with leading broadband service providers, including Road Runner's high-speed Internet service. innovatv.com is a privately-owned company located in San Diego, California, employing a growing staff of software engineers, graphic designers and other specialists in Web site design and interactivity. For more information, visit the Web site at http://www.innovatv.com.
